Sanya Weathers in recent times got in touch with Fadi Mujahid, general manager of a Dubai-based company called Game Power 7 which has localized the free-to-play MMORPGRappelz for the Middle East/North African (MENA) market. In fact, to the best of our knowledge, Game Power 7 is the first company to spotlight on the MMORPG industry in the Middle East and North Africa to date.
Mujahid explains to Weathers how Game Power 7 made these first inroads to the MENA market, from market research to localization efforts (adding 'Middle Eastern touches' to the characters and other changes to make the game less offensive to the market's cultures), to getting the word out about the Arabic version of Rappelz.Gold
Continue reading The birth of the Middle Eastern MMORPG scene